(To be fair, Apple is even further behind: Macs don’t support touch, and the Mac App Store is terrible too.) As you must know, Microsoft-to its credit-has been racing to solve this issue across Windows Phone, Windows 8.x, and now Windows 10, but has come up short repeatedly, and the Windows Store is still a wasteland compared to mobile app stores. What that means to Chrome OS and Chromebooks is that Google will immediately solve a very serious problem facing both Windows and macOS: Apps. “The approach we’ve taken generally is to take the best attributes of each and share it with the other.” “Obviously, a lot of interest lately on how Google’s two consumer computing platforms, Chrome OS and Android, could come together,” an unidentified Google presented notes in the recently posted video from Google I/O. Every major PC maker is now making Chromebooks and other Chrome devices.Īnd now they’re getting even better. ![]() And as reported last month, Chromebooks are now the number two computing platform in the U.S., having outsold the Mac. But Chromebooks scratch an important itch for mainstream users.)Įven without Android app and Play Store compatibility, Chromebooks are now made by all of the top PC makers, are outselling all other devices combined in education, and are experiencing strong growth in the enterprise, with adoption at large companies like Whirlpool, Toyota, and Pinterest. Windows PCs have a role for developers, gamers, and other power users. While technically true, this argument is a red herring: Chromebooks do enough of what people want and need, and the benefits for the most part outweigh the negatives for most people. (Some will argue, correctly, that Chromebooks are also a bit simple-minded compared to PCs, not as sophisticated or powerful. And for businesses and educational institutions, Chromebooks are easy to manage and share. They boot quickly, are easy to set up, simple to use, and are secure and always-up-date. Chrome OS and the Chromebooks on which it runs are fast, secure and simple, as Google claims. The goal: to make computing more accessible for everyone. While Microsoft struggled to solve these issues with its legacy Windows products, Google took a different approach and built a simpler new platform based on its Chrome web browser and some Linux “glue”. And they’re not affordable, unless you don’t mind getting a piece of crap. They’re insecure, and are never up to date. ![]() They get slower and more unreliable over time. They’re hard to use compared to simpler mobile computing devices like phones and tablets. And that’s because they were designed to solve the same problems that Microsoft has been trying to solve since Windows 8, but using that ground-up model that I think will be more successful than Microsoft’s continued effort to simplify Windows “down” (if you will). ![]() Chromebooks were already a serious competitor to Windows 10 and traditional PCs. In fact, once Google adds Android apps and the Play Store to Chromebook, one could argue that Chromebook instantly becomes the most pressing and direct threat to Windows 10 on PCs.īut don’t lose sight of the plot here. Though that article focused on hybrid mobile platforms like Apple’s iPad Pro and Google’s Nexus C 2-in-1, Chromebook is of course part of the story as well. ![]() “And it’s only a matter of time before Google and Apple step up to the plate with more mature mobile offerings that will spell real trouble for Microsoft’s desktop platform.” “The future of personal computing, as we know it, is no longer being determined by Microsoft, I think,” I wrote at the time.
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